On The Eve of Our Launch: A Message From The Spa Standard Founders

Launching Spa Standard


“We started working on our passion project, Spa Standard, in February 2014.  We formulated the concept several years ago, but couldn’t put the wheels in motion because we were in the process of building our first business, Maack Management.   Spa education was something we always knew we wanted to do, but we had to wait until the right time.  Now, here we are on the eve of it’s launch and we couldn’t be more nervous, excited and proud.  It feels like Christmas morning and the first day on a new job, all rolled into one. 

At the start of the project, we decided to wait until it was perfect to put it out there for anyone to view. We wanted to put our names on something that we could be proud of, something that people would respect, something really magical.  Along the way, we realized that it would never be perfect or even finished.  Spa Standard will constantly evolve, grow and change, just like our industry.

We are finally launching the site on June 1, 2015, after 17 months of hard work and dedication to our vision. We promise to continue to change and adapt the site as we go. We promise to listen to feedback and change what doesn’t work.   We promise to work daily towards our mission of elevating the beauty and wellness industry through shared resources – learn, share, grow! 

We invite everyone in our industry to be a part of Spa Standard.  It doesn’t matter if you are a student, if you have been working in the industry for several years or if you own your own business.  There is something for everyone.  The beauty of this site is that it gives everyone an opportunity to be a thought leader in the industry and all of us can learn from each other.  Everyone has an idea and can be an innovator.  Our goal is to provide a platform to share ideas amongst each other and be the best we can be-together.  We are all the Standard!”

– Rick & Kelly Maack 5/31/15

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